Many articles have been written about the importance of a good subject line and a clear “From” line in emails.  Readers make split decisions about whether or not to open an email, and these two pieces of information are what determines if they choose to open it, click spam or unsubscribe.

In a recent HubSpot webinar about email, the key takeaway is “Send email from someone they’ve heard of.”

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I attended a 2-hour mobile workshop put on by HubSpot, called Master Mobile Marketing 2012.  The workshop was incredible, so I thought I’d share some of my learnings and notes.  The slides are embedded below, and the videos of the workshop are accessible here.

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“They track the ROI of television ads the same way [they do for social media]?”  That was the phrase that got me loving the video below.  Take a listen, and then continue reading below.

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Having worked in traditional marketing (print, tv, outdoor, etc) for a number of years, I’ve noticed this same phenomenon.  Because social media is new, it gets scrutinized much more than traditional marketing.  Did anyone ever know the ROI of spending $2 million on a SuperBowl ad?  Or of an ad in People magazine?  Or a billboard in Times Square?  No!  Sure, you saw a spike in sales, but how do you really know that all of the spike was due to the ad, and not something else that took place at the same time.

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If you haven’t heard of Google+ (yes, that’s the official name, not Google Plus), you will start hearing a lot more about it in the coming weeks. It launched yesterday, and I was luckyGoogle+ enough to be one of the few in the sandbox (“Field Trial”) at this point!  I’m not going to go into all the details of what it includes, as you can read about it on Google’s blog. But, essentially, it aims to take real life interactions to the web, more in the manner in which we interact in real life.  It’s made up of 4 parts: Read the rest of this entry »

This week, I attended one of the best webinars I’ve attended in a long time… “60 Landing Pages in 60 Minutes” by Billy MacDonald and Mark Kilens at HubSpot. The webinar was fast paced, and provided a lot of GREAT info, by live reviewing and critiquing 60 landing pages. Below are my tweets of the tips I picked up during the webinar. Read the rest of this entry »

**This a follow up article to the LIVE coverage of the Lufthansa A380 inaugural flight to JFK**

On Tuesday, Shashank Nigam from Simpliflying called me and asked “What are you doing this weekend?” Knowing him, I knew that was probably trouble! Apparently Lufthansa was going to be flying the Airbus A380 from Frankfurt to JFK for the first time on Monday, SimpliFlying was invited, and the press group was leaving on Saturday. While I love to travel, this was very last minute, but given the opportunity, I said yes, of course. I didn’t realize, just how incredible this opportunity would be.

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I just landed in Frankfurt, Germany. Why am I here?  To fly to JFK.  Makes sense, right?  :-) Lufthansa is flying the Airbus A380 from Frankfurt to JFK on Monday morning, and I’m going as part of their press trip, representing SimpliFlying.  The plane is double decker the entire length of the plane, and looks incredible inside, with features such as low noise, a bar, circulated air that helps with jet lag and more.  Below are my photos and tweets.  I’ll be blogging more over on SimpliFlying, but wanted to post some things here as well.  Check back for more!

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There are still many people out there who believe Facebook is just for kids. Hopefully this infographic will show you otherwise.  Here are a few of my favorite statistics:

  • 1 in every 13 people on EARTH are active Facebook users
  • The 35+ age demographic represents over 30% of Facebook users
  • 71% of US Internet users are on Facebook


Obsessed with Facebook
Via: Online Schools

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Social Media Examiner (in partnership with BlogWorld) is happy to announce an online event designed to help marketers and business owners quickly achieve blogging success—Blogging Success Summit 2011. It’s a live online conference designed to help you master blogging for business, empowering you to quickly attract and connect with customers (and prospects). The industry’s leading blogging pros will show you how.

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There’s a new trend on Twitter where people create a “news daily” on a site called paper.li. I’m not a fan of them, but was really curious about what others thought, so asked people’s thought on Twitter this week, and even ran a poll.  First, here’s a bit about Paper.li and how it works…

Essentially, paper.li automatically creates a newspaper for you on a daily basis from content that comes through your twitter stream.  They either create it based on the links in the Twitter stream of the “curator” (person creating the newspaper) and the people they’re following, from a hashtag, or from a particular list. Then it sends a tweet something like this.

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