16 Jan 2012
29 Aug 2011
“They track the ROI of television ads the same way [they do for social media]?” That was the phrase that got me loving the video below. Take a listen, and then continue reading below.
[youtube]http://www.youtube.com/watch?v=auiczd4OUms[/youtube]
Having worked in traditional marketing (print, tv, outdoor, etc) for a number of years, I’ve noticed this same phenomenon. Because social media is new, it gets scrutinized much more than traditional marketing. Did anyone ever know the ROI of spending $2 million on a SuperBowl ad? Or of an ad in People magazine? Or a billboard in Times Square? No! Sure, you saw a spike in sales, but how do you really know that all of the spike was due to the ad, and not something else that took place at the same time.
**This a follow up article to the LIVE coverage of the Lufthansa A380 inaugural flight to JFK**
On Tuesday, Shashank Nigam from Simpliflying called me and asked “What are you doing this weekend?” Knowing him, I knew that was probably trouble! Apparently Lufthansa was going to be flying the Airbus A380 from Frankfurt to JFK for the first time on Monday, SimpliFlying was invited, and the press group was leaving on Saturday. While I love to travel, this was very last minute, but given the opportunity, I said yes, of course. I didn’t realize, just how incredible this opportunity would be.
27 Feb 2011
I just landed in Frankfurt, Germany. Why am I here? To fly to JFK. Makes sense, right? :-) Lufthansa is flying the Airbus A380 from Frankfurt to JFK on Monday morning, and I’m going as part of their press trip, representing SimpliFlying. The plane is double decker the entire length of the plane, and looks incredible inside, with features such as low noise, a bar, circulated air that helps with jet lag and more. Below are my photos and tweets. I’ll be blogging more over on SimpliFlying, but wanted to post some things here as well. Check back for more!
04 Jan 2011
Social Media Examiner (in partnership with BlogWorld) is happy to announce an online event designed to help marketers and business owners quickly achieve blogging success—Blogging Success Summit 2011. It’s a live online conference designed to help you master blogging for business, empowering you to quickly attract and connect with customers (and prospects). The industry’s leading blogging pros will show you how.
13 Dec 2010
There’s a new trend on Twitter where people create a “news daily” on a site called paper.li. I’m not a fan of them, but was really curious about what others thought, so asked people’s thought on Twitter this week, and even ran a poll. First, here’s a bit about Paper.li and how it works…
Essentially, paper.li automatically creates a newspaper for you on a daily basis from content that comes through your twitter stream. They either create it based on the links in the Twitter stream of the “curator” (person creating the newspaper) and the people they’re following, from a hashtag, or from a particular list. Then it sends a tweet something like this.
29 Nov 2010
When was the last time your company’s customer service department made a “random act of kindnesss?” Well, for Constant Contact, it was just the other day, and I was the recipient of their generosity. Here’s what happened…
On Tuesday evening, I got a direct message (a private message) on Twitter from Constant Contact saying:
“Could you DM me a good number to reach you at? I’d like to give you a call about your account. :) – Marisa”
21 Nov 2010
RSS feeds are one of my favorite online tools, and I’m finding that most people don’t know what they are or how they can be used. RSS stands for Really Simple Syndication… so, does that help? Probably not :-) Let me explain with an analogy about mail delivery.
Every day, the mailman* collects mail from everyone sending you mail, and delivers it to your home. What if there were no mailman or post office? Well, that would mean you’d need to go to each person’s house and pick up your mail and bring it home. And since you have no way of knowing if someone has mail for you, you waste a lot of time stopping by everyone’s house just to see if you have mail.
26 Sep 2010
Monitoring is one of the areas of social media that I am, and I think many others are, limited in my knowledge. How do you calculate ROI? What should you be measuring? What tools are best to use to measure? Well, on October 5th, I will be finding out the answers to these questions at the Monitoring Social Media conference (#MSM10).
Have you heard of the new Fox show Lone Star? I had seen one commercial for it, but it really caught my eye, when I received an email a couple of weeks ago from Klout.
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Subject: Klout Perk: Be the first to see the pilot of Lone Star |
