On Wednesday and Thursday of this week, I attended the Inbound Marketing Summit conference put on by New Marketing Labs at the Gillette Stadium. Attending this conference was an interesting milestone for me, as it is where I really got my start in social media last year. Day 1 of the conference last year I showed up without a computer and barely any knowledge of Twitter (I was registered but wasn’t using it, and didn’t “get it”) and much of social media. Day 2, I showed up with my laptop, and started tweeting. I haven’t stopped since, and have learned so much since that time about other forms of
social media, and have put them into practice at work and through consulting projects. A lot changed for me in that year.
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If you’re not familiar with BlendTec, they are a company who used videos to market a fairly unexciting product, in a brilliant way that turned into a viral sensation. They pick items that you would never ordinarily put in a blender, such as iPhones, golf balls, glow sticks, and show how powerful the BlendTec blender is, by the fact that it can crush up these items on their “Will It Blend?” show. The shows are hysterical, and have proven to be an amazing tool to market their product.
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So, I’m finally back to work after being out of a job for a year. Overall, my year was tough, but I learned so much about social media, networking, and basically just reinvented myself professionally. Now, the rubber is meeting the road, and I’m back to work. I started my job at Second Time Around last Monday, so it’s been a full 2 weeks. So, I am more stressed or less stressed than I was when I wasn’t working? Yes :-)
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Last Saturday, I got a chance to ride around Brookline in a red hot Ferrari for a half an hour! It was part of a program called Ferrari4Charity, run by Ray Chang. Ray, who coincidentally is also from
Lexington, started Ferrari4Charity and FreeFerrariRides as a way to give companies a way to advertise on cars. He recognized that when people ride around in a hot looking car, like a Ferrari or an Aston Martin, people look. Look, really is an understatement. Gawk is more like it. Well, the program charges $6,000 to advertise on the car for a 100 mile period. Ray rents the car for $1,500/day, slaps the advertisers’ decals on the car and takes people around for free rides. What a great concept. People get a fun ride. And the advertisers get many “gawkers”.
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I was lucky enough to be asked by Ford to test drive the Ford Escape Hybrid for 6 days… how fun! I currently own a Honda CRV, which is a great car, but, mine is a 2000 and was one of the first of its kind, so is very basic and boxy. Before that I drove an Audi A4, and am definitely missing many of the upgraded features in the CRV. So to be able to drive ANY new car is exciting to me, not to mention testing out a Hybrid. Overall, I loved the car, but here are my specific thoughts:
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I recently attended a Twitter conference in NYC, called the 140 Characters Conference. For those of you not on Twitter, YES, there’s such thing as a Twitter conference (and 140 is the maximum number of characters in a tweet)! The conference was not about how to use Twitter in the technical sense, but more about how to use Twitter to benefit from it, and as a platform to other social media communities. In addition to listening to the insightful 100+ speakers and panelists, the networking was amazing. I met so many people I have talked to online for a while, and so many more new people. And, of course, there were some cool Twitter celebrities there too!
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What I feared would happen when I got my iPhone has happened already, in just a few short weeks. I’m addicted, and seem to have my head buried in it all the time! Here’s a story for you about a situation that would have been different if I had been allowed to use my phone.
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On Tuesday, I attended the Online Marketing Summit in Boston, which was 1 of 18 stops on their “Whistle Stop Tour”. I attended the same conference last year, at the beginning of my journey learning about online marketing, so it was interesting to see how much I have learned in just one year. I definitely recommend checking out this conference if there is one in your city.
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Have you ever heard of charity:water? How about Twestival? I hadn’t until a couple of months ago. But, the formation of Twestival raised 
$250 million dollars for charity:water, an organization bringing clean drinking water to people in developing nations.
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Most people probably know by now that Facebook changed the layout on the personal homepages fairly drastically in the past few days. It seems to be the “in” topic of conversation, and I certainly have some thoughts on it and would love to hear yours in the comments below.
What changed?
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