29 Nov 2010
When was the last time your company’s customer service department made a “random act of kindnesss?” Well, for Constant Contact, it was just the other day, and I was the recipient of their generosity. Here’s what happened…
On Tuesday evening, I got a direct message (a private message) on Twitter from Constant Contact saying:
“Could you DM me a good number to reach you at? I’d like to give you a call about your account. :) – Marisa”
21 Nov 2010
RSS feeds are one of my favorite online tools, and I’m finding that most people don’t know what they are or how they can be used. RSS stands for Really Simple Syndication… so, does that help? Probably not :-) Let me explain with an analogy about mail delivery.
Every day, the mailman* collects mail from everyone sending you mail, and delivers it to your home. What if there were no mailman or post office? Well, that would mean you’d need to go to each person’s house and pick up your mail and bring it home. And since you have no way of knowing if someone has mail for you, you waste a lot of time stopping by everyone’s house just to see if you have mail.
26 Sep 2010
Monitoring is one of the areas of social media that I am, and I think many others are, limited in my knowledge. How do you calculate ROI? What should you be measuring? What tools are best to use to measure? Well, on October 5th, I will be finding out the answers to these questions at the Monitoring Social Media conference (#MSM10).
Have you heard of the new Fox show Lone Star? I had seen one commercial for it, but it really caught my eye, when I received an email a couple of weeks ago from Klout.
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Subject: Klout Perk: Be the first to see the pilot of Lone Star |
20 Aug 2010
Facebook launched a MAJOR new feature on their iPhone app yesterday, called “Places.” It’s a location based service (“LBS”) where you “check in” to locations, letting your friends know where you are. If you use Foursquare, Gowalla or BrightKite, you are very familiar with these types of apps. Or, if you have friends who cross-post their Foursquare updates to Facebook and Twitter, you may also know what they are (and may not have a positive opinion of them!).
12 Jul 2010
I’m struggling to get more members to join my WebinarListings LinkedIn group. Every week, I go and look to see how many members I have… each week, it’s 41, 41, 41, ooh, 42! But that was my new intern joining :-) LinkedIn can be incredible beneficial at spreading the word about a topic/company, and building relationships, so I’d like to leverage its power more. Here are all the things I do to try to get interaction and members, and I’d love to hear any other thoughts you have!
05 Jul 2010
I try not to write posts about only Twitter, because many people who read my blog are not on Twitter. But this is one of those I just needed to write. I’ve made a change to the way I follow people back so thought I’d explain:
As you may know from my Indispensable Online Tools post, I use Topify to inform me when I have a new Twitter follower. I rely more on those emails versus looking at the follower list in Twitter. I also have a filter setup in Gmail so all the new follower notices go into a separate folder, which works really well so they don’t clutter my inbox.
24 Jun 2010
I will be appearing on the “Mind your Own Business” Radio Show this week talking about my social media consulting business and WebinarListings. The show provides advice, information and connections for entrepreneurs, service providers and established companies. Tune into MYOB this Sunday between 9-11 AM to hear my segment!
Local Stations:
21 Jun 2010
Lately I feel like I’ve been discovering some REALLY cool online tools that now that I am using them, I can’t imagine not having them! So, I thought I’d put them together into one post.
Followup.cc – This is one of the simplest, but most useful tools! Basically, instead of having to remember to follow up with people you’ve sent emails to about something, followup.cc will take care of reminding you. All you do is put a date/time code into the bcc field of your email, and it will send you a reminder when you specified. So, if I want to be reminded to followup with someone in 3 days, I bcc 3d@followup.cc, and in 3 days, it sends me a reminder! Using this with Gmail is awesome, because with nested conversations, the reminder email comes with the whole prior thread. I also have a label setup so they’re flagged green when they come in. I feel such a weight off my shoulders about not having to remember to follow up with people!
17 Jun 2010
Today, I heard Seth Godin speak in Boston, promoting his new book Linchpin: Are You Indispensable?
