On Wednesday and Thursday of this week, I attended the Inbound Marketing Summit conference put on by New Marketing Labs at the Gillette Stadium. Attending this conference was an interesting milestone for me, as it is where I really got my start in social media last year.  Day 1 of the conference last year I showed up without a computer and barely any knowledge of Twitter (I was registered but wasn’t using it, and didn’t “get it”) and much of social media.  Day 2, I showed up with my laptop, and started tweeting.  I haven’t stopped since, and have learned so much since that time about other forms ofIMS09 overview social media, and have put them into practice at work and through consulting projects.  A lot changed for me in that year.

Anyway, the conference was even more incredible than it was last year, so I thought I’d share some of my favorite quotes/learnings. (Not necessarily quoted word for word; and if you know who said some of the unknown quotes or if I made any errors, please let me know!)

Day 1

  • How do you engage customers without pissing them off? Just need to listen. And then figure out WHEN in the conversation it’s right to jump in. ~Citrix (name?)
  • SM needs to get out of the corporate communications group. It should be spread throughout the company ~Innovative marketing panel
  • In terms if marketing, it’s not about the thickness if your wallet, it’s about the thickness of your mind. It’s a great time to be a poor marketer. ~Justin Rasmussen, Coffee House Ideas
  • Who will own social media in the future? PR agencies, interactive agencies or ad agencies? Answer: The companies. ~Brian Halligan, Hubspot
  • PR is dead. ~Brian Halligan, Hubspot (I couldn’t disagree more.  I do believe PR is changing, but it will never be dead.  The big difference I see is that rather than companies finding press, the press will be finding them.)
  • People turn to social media traditionally to solve 3 problems: 1) sales 2) get the word out , 3) need to make a relationship better or change it.” ~Katie Delahaye Paine, KDPaine & Partners
  • You need to look at your “share of suckiness” vs. your competitors. “We suck less” ~Katie Delahaye Paine, KDPaine & Partners (it’s important to look at what your detractors are saying, but also keep in mind industry norms for sentiment.)
  • PR = helps groups communicate with one another and facilitate discussions. What is PR2.0? A new approach to PR (PR isn’t just media relations) — it’s about building long term relationships, and now we can do it directlly with the customer. ~Katie Delahaye Paine, KDPaine & Partners
  • chris brogan_ims09What is a social media press release? Integrating keywords, SEO, interactive content, links to SM sites, enabled for social media. ~”Getting the Word Out” panel
  • Measure engagement (not impressions), which will then lead to sales. ~”Getting the Word Out” panel
  • Marketing = getting people to know, like and trust you. ~Rich Ullman, Ripple6
  • What do you say to the people that say they don’t have time to create good content? Tough! ~Valeria Maltoni, Conversation Agent
  • If you’re doing SM, and not email, you’re insane. It has a $44 ROI per dollar spent, on an email campaign. ~Email panel
  • Using purchased email lists is just spamming. The people didn’t sign up for the email. ~Email panel
  • “Rented list” – means using another list to communicate your message (i.e Daily Candy). ~Email panel
  • 20% of tweets mention brands (source http://bit.ly/MVSlV). Twitter users are twice as much likely to engage with brands than on other platforms. ~Jesse Engle, CoTweet
  • For a company with multiple tweeters, it’s best to have logo as avatar, twitter background with faces/names of tweeters, and use cotags. ~Jesse Engle, CoTweet
  • Kodak’s blog is not about the actual product, it’s about HOW we use our products. ~Jennifer Cisney, Kodak
  • Cool free listening tool www.socialmention.com ~unknown
  • How to get your video to go viral? Story, spectacle, emotion, conflict, questions. ~Tim Street, APE Digital

Day 2

  • Listening helps you find ppl who are passionate about what you do, out on the web. That’s how you build a comunity centric way to market. ~Listening and monitoring panel
  • Email’s role in the marketing mix is more important than ever. Email is a main DRIVER of social web activity. ~Greg Cangialosi, Blue Sky Factory
  • The blog is the ANCHOR of our social media efforts. ~Paula Berg, Southwest Airlines
  • Where else can you get immediate and passionate feedback from your customers other than in social media. ~Paula Berg, Southwest Airlinescc chapman_ims09
  • Social Media optimization created the findability of social objects – keywords, titles, descriptions, tags, syndication. ~Christopher Carfi, Cerado
  • If there are a bunch of kids in a playground, and there are no toys there, they’re going to leave. (referring to making your Facebook and website interactive). ~CC Chapman, Campfire
  • Everyone needs a CMS (even if it’s just WordPress), in order to update site,keywords, tags, etc. ~CMS panel
  • Whereever you are finding the most uncomfortable information about you, look there 10 times harder! ~Tim Walker, Hoover’s
  • What are Social Media Influencers (SIM)? Harnessing social media and social influencers to achieve a goal. ~Shiv Singh, Razorfish
  • Market to the community not just the individual. ~Shiv Singh, Razorfish
  • Social engagement results in purchases 24 days later on average. ~Shiv Singh, Razorfish
  • iphone_ims09Focus not just on the platforms, but on the relationsips… focus on WHO is influencing your customer. Research influencers. ~Ken Chow, R2 Integrated
  • Great Marketing = Convince people to SELL. ~Dharmesh Shah, Hubspot
  • Google’s ranking algorithm = context (does it match what they’re looking for?) + authority (how much does Google trust you?). ~Dharmesh Shah, Hubspot
  • Titles are the most important piece of information you’re giving to Google about what the page is about.The MOST important is the one on your home page. Earlier words send a stronger message to Google. So, your title keywords need to be ordered appropriately. Don’t make your Home page titled HOME (even if you sell homes!. ~Dharmesh Shah, Hubspot
  • Don’t buy ads on Facebook. Use it to look at the demographic info to find who meets your target profile (brilliant!). (I don’t agree about not buying ads, but the target demos are great!). ~Dharmesh Shah, Hubspot

If you want to see even more highlights from me or others during the Inbound Marketing Summit, check the #IMS09 hashtag on Twitter Search.

Overall, an incredible conference!! A few suggestions for IMS next year. Include people’s Twitter names in the program, on their nametags,  and on the screen while their speaking. Improve the wireless.  Add a case study component… so many great minds together in one room!  We can break into a group of 10 and all work on a different case to put together a social media and marketing strategy and tactics.  Do short presentations so we can all learn from eachother.

(Photo credits: Group, Chris Brogan, iPhone, CC Chapman)

Anything important I missed?  Feel free to add or comment on the above!

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    • http://twitter.com/CherylHarrison Cheryl Harrison

      Hey i'm in the front row of that pic! :)

    • http://nateriggs.com nateriggs

      Wow Rachel! That's some serious coverage! I don't think you missed anything at all. IMS 09 was an awesome experience and props to Justin, Chris and the rest of New Marketing Labs for a home run conference. I do agree with your suggestions. Having speakers Twitter names in the program would have made following a whole lot easier. Likewise, I think we killed the wireless router a few times. There were so many people in the room that it just coudn't keep up.

      That said, two things I really liked was that the entire conference – every speaker – was in one BIG room. The venue made this possible, but the advantage was that you didn't ever have to pick between content. No speaker was over shadowed by anyone else and attendees had complete access.

      The other thing I liked was that all exhibitors were created equal. The booths were all the same, no matter how large the company. No 30X30 pipe and drape monster booths. Each exhibitor had a small draped table and a sign, which I felt made the playing field equal. I also loved that the exhibits were directly behind the presentations so that you could walk through the booths but still hear the presentations going on.

      Just my $.02. Really great recap! Thanks for putting this out there :)

    • http://nateriggs.com nateriggs

      Yeah. Me and my bald-ass head too ;)

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    • http://www.rachel-levy.com Rachel Levy

      Thanks for the comments Nate. Yes, I agree that it's great having only one
      speaker at a time. I'm imagining SXSW is stressful having to pick what to
      go to!

      Great meeting you!

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    • KDPaine

      Good wrap up, but you need to check you attributions. I'm not sure I said what you have me saying, and you're attributing these quotes to Brian Halligan that were part of my presentation.
      # People turn to social media traditionally to solve 3 problems: 1) sales 2) get the word out , 3) need to make a relationship better or change it.” ~Brian Halligan, Hubspot
      # You need to look at your “share of suckiness” vs. your competitors. “We suck less” ~Brian Halligan, Hubspot (it’s important to look at what your detractors are saying, but also keep in mind industry norms for sentiment.)

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    • http://www.rachel-levy.com Rachel Levy

      KD – thanks for correcting those. I'll make the changes now. Looking
      thru a tweet stream is tough figuring out wgo said what!

    • http://www.conversationagent.com ConversationAgent

      Rachel,

      That's some serious coverage. For context, I'd offer a bit more to your readers: when people ask me what is the most effective form of marketing, I have no hesitation in saying it's valuable content. Whether that be in the form of comments and dialogue, or blog posts, slides, and images, content that will help us do our job better, learn something useful, and be entertained wins our attention. That's why content is so important.

    • http://www.rachel-levy.com Rachel Levy

      Thanks for the context!

    • http://www.rachel-levy.com Rachel Levy

      KD – thanks for correcting those. I'll make the changes now. Looking
      thru a tweet stream is tough figuring out wgo said what!

    • http://www.conversationagent.com ConversationAgent

      Rachel,

      That's some serious coverage. For context, I'd offer a bit more to your readers: when people ask me what is the most effective form of marketing, I have no hesitation in saying it's valuable content. Whether that be in the form of comments and dialogue, or blog posts, slides, and images, content that will help us do our job better, learn something useful, and be entertained wins our attention. That's why content is so important.

    • http://www.rachel-levy.com Rachel Levy

      Thanks for the context!