Seth Godin Linchpin Road Trip
17 Jun 2010
Today, I heard Seth Godin speak in Boston, promoting his new book Linchpin: Are You Indispensable?
What revolutions do is that they create opportunities about things that are seemingly impossible
Is all you did during the revolution was to increase Twitter followers to 10,000?
If the system is changing and everyone has access to the machine (internet), you need to do something different.
The value in being creative is making a new map
Once you graduate from school, you can say “I successfully graduated from school”. You need to do more
We don’t need human wikipedias, we need people who solve problems.
Permission marketing = Personal relevant messages are better than spam.
Human beings like to do what other human beings are doing. We like to be in sync (clapping exercise)
In this new market, there are many pockets of “in sync”
People think buying a book is the same as reading a book. Ha ha
Doing something remarkable gets people to “remark” on it. Ppl need to TALK about you.
Krispy kreme was “remarkable” because they sold dozen for price of 4. Ppl brought them to work so everyone talked about it!
Messages spread to Tribes (Connect to one another in same way such as a mission)
You don’t have to have charisma to be a leader. You get charisma from being a leader (I disagree)
Little mismatch socks is not a sock company. They just mastered “being in the conversation”
9:51:26 AM: What learn in B-school? How get ppl to do what u want and how fund it. NOT how to figure out what YOU want.
9:52:56 AM: More ppl are killed by deer in the US than sharks. But sharks R a visceral fear for us. Another visceral fear is being laughed at.
10:00:27 AM: Forgot my real camera so this is the best I can do! http://moby.to/o3ap18
10:00:48 AM: The risk of failing has never been lower in the history of mankind (LOVE this)
10:03:57 AM: Do you get invited to meetings because you’re going to make things happen? Make yourself indispensible.
10:04:43 AM: Key thought for today so far. Be REMARKABLE. Do something ppl will talk about
10:07:52 AM: Challenge the lizard brain (status quo, visceral reaction)
10:08:37 AM: Think about who your tribe is… If you don’t show up tomorrow, who would miss you?
10:14:52 AM: Little mismatch socks is not a sock company. They just mastered “being in the conversation”
10:22:00 AM: Do you have to be a visionary and someone who makes things happen? NO: you can find ppl to execute your ideas
10:24:20 AM: Another pic http://moby.to/v0h93z
10:28:12 AM: Access to information is no longer scarce. (we don’t need to go to library anymore)
10:28:59 AM: Parents who home school ON TOP of regular school will set their kids apart (aren’t kids busy enough already???)
10:31:54 AM: Seth defines freelance work diff from entrepreneurship. Hmmmm. How? Is see freelance as a type of entrepreneurship.
10:34:10 AM: This idea that “my boss won’t let me” is BS. you’re asking wrong question. Need to make a SMALL success first.
10:35:41 AM: What is company politics? Conflicts, fear and power between people
10:46:56 AM: If you’re doing something and the market isn’t noticing, it’s not the market’s fault. It’s yours.
10:47:36 AM: RT @LBKinson “Every once in a while you meet an American Airlines’ employee who *does* care.”
10:49:38 AM: Everyone is motivated by diff things. If you’re going to lead you need to figure out what that is for each person.
10:52:06 AM: Talking about a newsletter he started that showed what ppl in co are doing. Everyone wanted to be in the NL. (Sounds like blogging)
10:55:20 AM: How do you know if it’s lizard brain speaking? when lizard says no, do it. Lizard always sounds same (same voice)
10:57:12 AM: Make the lizard your friend. If you don’t listen to it, it will go away.
10:59:49 AM: The day before vacation you get more done than in whole week before. Why? We dont procrastinate and put things off.
11:01:19 AM: If all you’re going to do is make change happen, you can compress your day. (don’t go to meetings, Seth says!)
11:02:26 AM: Think of the idea through the lense of “will ppl give me permission to talk to them” without it feeling like spam
11:04:19 AM: If the ppl who you’re trying to reach, have a place (or community) they go, your idea has more of a shot than if they don’t.
11:11:30 AM: “I think college marketing is the biggest scam ever. There’s no evidence that it really should cost what you pay for it”
11:15:42 AM: It inconceivable to me that google, Twitter and Facebook will be the 3 legs of the stool
11:16:39 AM: You can’t have a business book without an x axis :-)
11:20:31 AM: I don’t know the inside of your brain. I’ve never been in there. (ha ha, and a good lesson for relationships)
11:22:03 AM: Get in the habit of overcoming the trivial fears. That’s ignoring your lizard brain.
11:23:21 AM: Do you ever get tired of blogging? No. All blogging is to me, is to write down what I’m noticing. (LOVE this)
11:24:51 AM: Ever see a plumber who has plumber’s block? Or a talker who has talker block? No! So? No writer’s block. It’s part of who you are.
11:25:37 AM: Freelancers get paid when they work. Entreprenuers get paid when they sleep. They have a system that works when they’re not there.
11:26:35 AM: Job of entrepreneur is to ask difficult questions, make diff decisions and hire ppl
11:35:22 AM: What should you say to ppl who push traditional ideas? Which people? My parents! (ha ha!)
What do you think? He’s pretty amazing, huh? For those who were there, is there anything I missed?
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