I came across this this morning, and wanted to post it as a GREAT way to take the “same-old” and turn it into something newly creative. Look at how it stops people in their tracks. It’s unexpected and new.

What other examples have you seen like this that are unexpected ways to advertise or promote a product?


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  • jeffespo
    Rachel, this is a very innovative ad from McD's. One other ad that comes immediately to mind is ESPN's AstroTurf signage for last year's Monday Night Football. While not as interactive it got stolen from a number of places around the country.
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