I have been working really hard over the past few months to keep my email Inbox clean and as close to zero as possible. A few people have asked how I do it, so I thought I’d write about it.  Here’s proof that it works:

No new mail

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Are you wondering why I’m writing a post about how to cross-post, when I JUST wrote one about how I’m not a fan of cross-posting? Well, for starters, some of these tactics are temporary, meaning you turn them on and off for each update, so it’s not just a flow of ALL of your updates.  And, second, I thought it would be helpful to have all of this in one place to keep track of it! And third, to me, even some of the “permanent” cross-post tactics (such as Blog to LinkedIn) can be useful. So, if you do decide to cross-post after reading my post here’s how:

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Last week, I found out about a really cool new toolbar for websites called Wibiya. I asked them for a beta invite and they said it would be launching to the general public soon (I guess I wasn’t special enough!), and sure enough, I was notified about it today.  So, what do I think?  Well, considering I was inspired to write a blog post about it within 15 minutes of installing it, I’d say I like it! :-)

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Selecting your handle is an important step when starting out on Twitter. It’s not that you can’t change it whenever you want, it’s just that as people start to recognize you as your Twitter handle, your brand and your reputation, it becomes harder and harder to move away from that.  There are a few handle options you have, so I thought I’d go over the pros and cons of each:

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When I mention Twitter, I usually end up sitting there listening to all the reasons people DON’T want to use Twitter. And, often times the person hasn’t really used Twitter much, or has just heard these reasons from other people! I figured I’d write them all down, so the Twitter-skeptics don’t have to think of the reasons anymore: Read the rest of this entry »

Missed my Twitter 201 Webinar? You can purchase a copy of the video recording here for $15. This webinar will be more advanced information about Twitter, and will include the following:

  • Twitter’s external applications (i.e. Twellow)
  • Twittiquette (etiquette for Twitter)
  • Growing your following
  • Syndicating you tweets outside of Twitter
  • Managing your time on Twitter
  • Twitter success stories
  • Twitter Lists
  • and more!

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Note: This is a version of a post I made on the Wall Street Journal online blog on  August 4, 2009.

I can’t continue to write for the Wall Street Journal “Laid Off and Looking” blog Rachel Levyanymore, because I have a new job! I will be the Director of Marketing and Social Media at Second Time Around, a consignment clothing retailer with 19 stores in 8 eastern states (MA, NH, RI, ME, CT, VT, DC, NY). Second Time Around’s owner, Jeff Casler, recently got venture capital funding from Generation Equity Investors, so is slated for more growth in the coming years.

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Note: This is a version of a post I made on the Wall Street Journal online blog on  August 4, 2009.

I was delayed in writing this post for the WSJ blog, because I was hoping to be able to write about a job offer I was expecting to have. It didn’t come. It still Rachel Levymay, so I haven’t lost all hope, but it sounds like the company may be unsure whether or not to hire for the position. Sound familiar? I have been hearing this more and more lately with the poor economy. Either the company advertises for a job, and then decides they aren’t hiring any more, or they restructure the job in the middle of hiring because they are trying to accomplish more with less, or they just decide to put the position on hold.
So not only do we (laid off folks) have to deal with the stress of being out of work, and an unknown financial future, we are also impacted by the uncertainty that companies are feeling themselves. This makes it tough, and honestly a bit emotionally trying at times.
The way I have combated this is to try to not get too excited about a job until it becomes a reality. I talk about potential jobs with my friends and family, but try to not go into too much detail. The more we talk, the more excited I get, and the more they ask questions. “Did you get the job?” “When will you hear back?” “Did you hear from them yet?” “What are the next steps?” “Did you follow up with them lately?” It’s supportive, but for me, more and more talk brings more and more excitement, and consequently more and more disappointment when it doesn’t work out. So, no more detailed discussions for me!
The other way I have combated this becoming too emotionally trying is to continue plugging away, even though I have a good feeling a potential job will work out. Don’t stop. You need to keep going until you accept the job, or even the day you start your job. In this economy, anything can happen, and stopping not only wastes time if it doesn’t work out, but emotionally it makes you more invested in the opportunity you are waiting on. Keep many balls in the air, and don’t be “monogamous” until you get the offer, because you know the company certainly is not.

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So, I’m finally back to work after being out of a job for a year. Overall, my year was tough, but I learned so much about social media, networking, and basically just reinvented myself professionally.  Now, the rubber is meeting the road, and I’m back to work.  I started my job at Second Time Around last Monday, so it’s been a full 2 weeks.  So, I am more stressed or less stressed than I was when I wasn’t working?  Yes :-)

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Note: This is a version of a post I made on the Wall Street Journal online blog on June 17, 2009.

A few months, I was asked a question by a potential employer that I couldn’t answer “What do you think of what we are doing in social media?” I couldn’t answer it not because I didn’t know what he meant, but rather, that I hadn’t actually looked it up. Although social media is the area of marketing I am Rachel Levymost interested in, I was still stuck in my old ways of researching a company… by looking at their website.

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