Social Media Examiner (in partnership with BlogWorld) is happy to announce an online event designed to help marketers and business owners quickly achieve blogging success—Blogging Success Summit 2011. It’s a live online conference designed to help you master blogging for business, empowering you to quickly attract and connect with customers (and prospects). The industry’s leading blogging pros will show you how.

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I had coffee this week with a fellow marketing consultant like me, with one big difference: she’s an SMS (Social Media Skeptic). We spent much of the hour we were together talking about the merits (or lack thereof) of social media. Since I’ve already written a similar post about Twitter, Why You Shouldn’t Use Twitter, I thought I’d focus this time on blogging.  So, here are some of the objections she had, along with my thoughts on the topic.

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Are you wondering why I’m writing a post about how to cross-post, when I JUST wrote one about how I’m not a fan of cross-posting? Well, for starters, some of these tactics are temporary, meaning you turn them on and off for each update, so it’s not just a flow of ALL of your updates.  And, second, I thought it would be helpful to have all of this in one place to keep track of it! And third, to me, even some of the “permanent” cross-post tactics (such as Blog to LinkedIn) can be useful. So, if you do decide to cross-post after reading my post here’s how:

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Last week, I found out about a really cool new toolbar for websites called Wibiya. I asked them for a beta invite and they said it would be launching to the general public soon (I guess I wasn’t special enough!), and sure enough, I was notified about it today.  So, what do I think?  Well, considering I was inspired to write a blog post about it within 15 minutes of installing it, I’d say I like it! :-)

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On Wednesday and Thursday of this week, I attended the Inbound Marketing Summit conference put on by New Marketing Labs at the Gillette Stadium. Attending this conference was an interesting milestone for me, as it is where I really got my start in social media last year.  Day 1 of the conference last year I showed up without a computer and barely any knowledge of Twitter (I was registered but wasn’t using it, and didn’t “get it”) and much of social media.  Day 2, I showed up with my laptop, and started tweeting.  I haven’t stopped since, and have learned so much since that time about other forms ofIMS09 overview social media, and have put them into practice at work and through consulting projects.  A lot changed for me in that year.

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I am honored to have received an invitation from BzzAgent’s Founder/CEO Dave Balter to review the private beta for the new product they are launching, called BzzScapes. I was invited with eleven other people, and am truly excited by this site, so wanted to talk a bit about it.

First… what is BzzAgent?  It’s a word of mouth marketing company.  The way it works, is that people sign up to be an “agent” for a particular brand’s campaign, they receive materials in the mail, and then report on their experiences.  For example, a few months back, I was an agent for the Boston Market campaign BzzScapes(completely unrelated to my Twitter name of @BostonMarketer!).  I received a package in the mail that educated me about Boston Market and gave me coupons to use. I was supposed to use the coupons and buy the product, and then report my experiences with the brand and with telling other people about the brand.  This model is incredibly successful at spreading the word about products and services.

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On Tuesday, I attended the Online Marketing Summit in Boston, which was 1 of 18 stops on their “Whistle Stop Tour”. I attended the same conference last year, at the beginning of my journey learning about online marketing, so it was interesting to see how much I have learned in just one year.  I definitely recommend checking out this conference if there is one in your city.

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Note: This is a version of a post I made on the Wall Street Journal online blog on 3/18/09.

With so many people out of work these days, I have noticed that it’s very easy to get caught up in the job search process, and forget to stay current in your industry. Staying current is not only important to be on par with your future employer, but given your flexible schedule, you may be in an even better position than they are to be more in-the-know.

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When you spend the time to write a blog post, you obviously want to find people who will be interested in reading it. I have a list I go through every time I write a new blog post to syndicate the content. Here’s what I do:Ping-o-matic

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Most people know that the best way to find a job is through networking. You can go to networking meetings, tap into your own personal network, or ask friends who they know.  With the Internet buzzing with social media, there are similarly many ways to use social media in order to network, and eventually find a job.  According to an article in DMNews, Jeremiah Owyang from Forrester Research agrees that social networks allow all parties involved to better search for and reach their target: “Instead of having a broad, over-arching resume, these tools let people connect over detailed experiences…”

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