Are you wondering why I’m writing a post about how to cross-post, when I JUST wrote one about how I’m not a fan of cross-posting? Well, for starters, some of these tactics are temporary, meaning you turn them on and off for each update, so it’s not just a flow of ALL of your updates. And, second, I thought it would be helpful to have all of this in one place to keep track of it! And third, to me, even some of the “permanent” cross-post tactics (such as Blog to LinkedIn) can be useful. So, if you do decide to cross-post after reading my post here’s how:
Last week, I found out about a really cool new toolbar for websites called Wibiya. I asked them for a beta invite and they said it would be launching to the general public soon (I guess I wasn’t special enough!), and sure enough, I was notified about it today. So, what do I think? Well, considering I was inspired to write a blog post about it within 15 minutes of installing it, I’d say I like it! :-)
I’ve noticed a lot of people automatically cross-posting from one social media site to another lately. They have all their Twitter updates feed to Facebook, all their LinkedIn updates feed to Twitter, or all their Delicious tags updating Facebook. I’ll say right off the bat, that I find this frustrating (especially when it comes from savvy marketing people). Why? Because each of these audiences is different, and each tool is used differently. You wouldn’t take a Coke ad that was specifically written for a Golf magazine and put it in Vogue, would you? No, because the audiences of each magazine are different and the brand’s message may be slightly different for each audience.
I am pleased to report that I have accepted a new full time job! I will be the Director of Marketing and Social Media at Second Time Around, which is a consignment retailer with 19 stores in 8 eastern states (MA, NH, RI, ME, CT, VT, DC, NY). Second Time Around (STA) recently got venture capital funding from Generation Equity Investors, so is slated for more growth in the coming years. I got my offer on July 16th, which oddly enough is the one year anniversary of me being out of a full-time job. What an odd coincidence!
A few months, I was asked a question by a potential employer that I couldn’t answer “What do you think of what we are doing in social media?” I couldn’t answer it not because I didn’t know what he meant, but rather, that I hadn’t actually looked it up. Although social media is the area of marketing I am most interested in, I was still stuck in my old ways of researching a company… by looking at their website.
Facebook fan pages (also known as public profiles) have gone through some significant changes in the past few months, so I thought it would be a good time to review the Good, Bad and the Ugly of the pages. Overall, I think that fan pages have gone through significant changes for the better, but have some significant limitations. Here are my thoughts:
The Good
Status update – A newly added feature is the ability to update your fan page’s status. This is a great way to stay in contact with fans by using a less direct method than sending an email. The status update can be used to post new news, articles, happenings, events, etc.
Page recommendations - Facebook now recommends fan pages to people based on their other interests, and based on other people they know and what pages they join. This allows your fan page to reach new people who might not have otherwise known about your business or page.
Targeted ads – Facebook pages can be advertised using very targeted ads on a pay per click or pay per impression basis. The ads can be targeted based on demographics, keywords, company name, job title, etc.
Inline fanning – Newly added, this feature allows you to add an option to your Facebook ads, that allow people to join your fan page directly from the ad, without even clicking through to your page. (bad because they don’t see your content, but good because they can join more easily)
Various landing pages - Based on where and how you are promoting your fan page, you can direct people to various landing pages. For example, if you are targeting marketers with your ad, you can direct them to a page speaking to marketers. And you can direct everyone else to a different landing page.
Applications - There are a lot of applications that Facebook developers have created to make your fan page more dynamic and interesting.
FBML (Facebook Markup Language) – Facebook’s version of HTML, allows you to create boxes on your page that are more tailored to your needs. For example, you can create an RSVP form or an email registration form.
Insights – Facebook Insights show you how much your fans are interacting with your page, what the demographics of the fans are, and your overall “post quality.”
When my position as the Director of Marketing at the JCC was eliminated in July, it was a complete surprise to me. It was just as the economy started going south, but I didn’t foresee it affecting me so close to home so quickly. Looking back, I wish I had been more prepared rather than being stuck like a deer in the headlights. Here’s what I would have done if I had been prepared.
uVizz, an innovative application for video sharing, could be the next big video sharing platform. It solves two problems for online advertisers.First, click through rates of advertising on social networks are notoriously low (0.8% on Facebook). So, while they have a high reach, people very rarely click on them. The reason for this, is most likely related to the second issue that uVizz solves — that the ads are not relevant to what the consumer is actually doing. They can certainly be targeted based on content or demographic/geographic information, but the consumer is not necessarily open to seeing them at that time they appear.
Most people probably know by now that Facebook changed the layout on the personal homepages fairly drastically in the past few days. It seems to be the “in” topic of conversation, and I certainly have some thoughts on it and would love to hear yours in the comments below.
@repcor ... I still have access to my old WebinarListings one and don't see where to add status http://t.co/LBGd0XxN2012/05/15
@repcor Yes, that I know :-) But, your ebook says you can make "status updates" on a company page (page 28). I don't see how to do that! ... 2012/05/15
You wouldn’t take a Coke ad that was specifically written for a Golf magazine and put it in Vogue, would you? No, because the audiences of each magazine are different and the brand’s message may be slightly different for each audience.
most interested in, I was still stuck in my old ways of researching a company… by looking at their website.
was eliminated in July, it was a complete surprise to me.
