I’m struggling to get more members to join my WebinarListings LinkedIn group.  Every week, I go and look to see how many members I have… each week, it’s 41, 41, 41, ooh, 42!  But that was my new intern joining :-)  LinkedIn can be incredible beneficial at spreading the word about a topic/company, and building relationships, so I’d like to leverage its power more.  Here are all the things I do to try to get interaction and members, and I’d love to hear any other thoughts you have!

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I’m pleased to announce, that in addition to my Marketing and Social Media consulting business, I have now launched a new venture called WebinarListings.  Through hosting a few of my own Webinars (online seminars), I noticed that there was no central website for hosts to promote their webinars, or for people to find out about them.  So, I created one!  Today is the beta launch of my site, and it will eventually be FULL of a variety of Webinars for all interest areas (business, health, technology, etc), in any part of the world. Right now it happens to be focused on marketing, social media, technology because that is where my connections are, but that will soon change. Webinars are a great way to learn new things right from your computer AND are free most of the time.WebinarListings

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Are you wondering why I’m writing a post about how to cross-post, when I JUST wrote one about how I’m not a fan of cross-posting? Well, for starters, some of these tactics are temporary, meaning you turn them on and off for each update, so it’s not just a flow of ALL of your updates.  And, second, I thought it would be helpful to have all of this in one place to keep track of it! And third, to me, even some of the “permanent” cross-post tactics (such as Blog to LinkedIn) can be useful. So, if you do decide to cross-post after reading my post here’s how:

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I’ve noticed a lot of people automatically cross-posting from one social media site to another lately. They have all their Twitter updates feed to Facebook, all their LinkedIn updates feed to Twitter, or all their Delicious tags updating Facebook. I’ll say right off the bat, that I find this frustrating (especially when it comes from savvy marketing people). Why? Because each of these audiences is different, and each tool is used differently. Facebook CrosspostingYou wouldn’t take a Coke ad that was specifically written for a Golf magazine and put it in Vogue, would you? No, because the audiences of each magazine are different and the brand’s message may be slightly different for each audience.

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Note: This is a version of a post I made on the Wall Street Journal online blog on June 17, 2009.

A few months, I was asked a question by a potential employer that I couldn’t answer “What do you think of what we are doing in social media?” I couldn’t answer it not because I didn’t know what he meant, but rather, that I hadn’t actually looked it up. Although social media is the area of marketing I am Rachel Levymost interested in, I was still stuck in my old ways of researching a company… by looking at their website.

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Note: This is a version of a post I made on the Wall Street Journal online blog on June 2, 2009.

When my position as the Director of Marketing at the JCC Rachel Levywas eliminated in July, it was a complete surprise to me. It was just as the economy started going south, but I didn’t foresee it affecting me so close to home so quickly. Looking back, I wish I had been more prepared rather than being stuck like a deer in the headlights. Here’s what I would have done if I had been prepared.

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Note: This is a version of a post I made on the Wall Street Journal online blog on May 12, 2009.

Twitter seems to be all the rage these days, especially since it made headlines with the Ashton Kutcher vs. CNN Rachel Levybattle, and more so when Oprah joined. But, there are a lot of misconceptions out there about Twitter, the two most common I hear are that it’s a young population using Twitter, and that people are sharing just the “mundane details of their lives.” Neither of those is true. In fact, 76% of Twitter users are over 35. And, while Twitter can be about the mundane details of people’s lives, for the most part, it’s about people connecting with others who have similar interests. For example, since I’m interested in Marketing and Social Media, I follow people who are also interested in the same, and we share information on topics relevant to us. I have learned so much from interacting with people on Twitter since joining in September.

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When you spend the time to write a blog post, you obviously want to find people who will be interested in reading it. I have a list I go through every time I write a new blog post to syndicate the content. Here’s what I do:Ping-o-matic

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I had an opportunity recently to interview Diane Darling from Effective Networking and wanted to pass along what I learned from her. I also watched a video from a presentation she made to the Salty Legs Networking Group, so I have also incorporated her advice from that as well.

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Most people know that the best way to find a job is through networking. You can go to networking meetings, tap into your own personal network, or ask friends who they know.  With the Internet buzzing with social media, there are similarly many ways to use social media in order to network, and eventually find a job.  According to an article in DMNews, Jeremiah Owyang from Forrester Research agrees that social networks allow all parties involved to better search for and reach their target: “Instead of having a broad, over-arching resume, these tools let people connect over detailed experiences…”

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