Have you heard of the new Fox show Lone Star? I had seen one commercial for it, but it really caught my eye, when I received an email a couple of weeks ago from Klout.

Subject: Klout Perk: Be the first to see the pilot of Lone Star

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I came across this this morning, and wanted to post it as a GREAT way to take the “same-old” and turn it into something newly creative. Look at how it stops people in their tracks. It’s unexpected and new.

I’ve noticed a lot of people automatically cross-posting from one social media site to another lately. They have all their Twitter updates feed to Facebook, all their LinkedIn updates feed to Twitter, or all their Delicious tags updating Facebook. I’ll say right off the bat, that I find this frustrating (especially when it comes from savvy marketing people). Why? Because each of these audiences is different, and each tool is used differently. Facebook CrosspostingYou wouldn’t take a Coke ad that was specifically written for a Golf magazine and put it in Vogue, would you? No, because the audiences of each magazine are different and the brand’s message may be slightly different for each audience.

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Last Saturday, I got a chance to ride around Brookline in a red hot Ferrari for a half an hour! It was part of a program called Ferrari4Charity, run  by Ray Chang. Ray, who coincidentally is also fromFerrari1 Lexington, started Ferrari4Charity and FreeFerrariRides as a way to give companies a way to advertise on cars.  He recognized that when people ride around in a hot looking car, like a Ferrari or an Aston Martin, people look.  Look, really is an understatement. Gawk is more like it.  Well, the program charges $6,000 to advertise on the car for a 100 mile period.  Ray rents the car for $1,500/day, slaps the advertisers’ decals on the car and takes people around for free rides.  What a great concept.  People get a fun ride. And the advertisers get many “gawkers”.

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