Rachel Levy: Social Media & Marketing

Every Monday morning I’ll be publishing a Marketing and Social Media “Tip of the Week” on Twitter and my Facebook public profile.

I’ll use hashtag #msmtip on Twitter.  Here we go!

1. Before asking should you use tools like Twitter and Facebook, you need to be clear on what your objectives are. (3/23/09)
2. Email subject lines are the most important factor in determining if the email is opened. (3/30/09)
3. Having a company blog helps SEO ranking and inbound marketing for your company. (4/6/09)
4. Driving traffic to your website is all about fresh, interesting content. (4/13/09)
5. Email marketing is permission based. Only put those on your contact list who give explicit. (4/20/09)
6. The most personal avatars (profile photos) are close up and with you smiling! (4/27/09)
7. Tag your customers in photos and notes to help something become viral on Facebook (5/4/09)
8. Be sure your online ads are well targeted (66% of Internet users will click if it’s well targeted) (5/11/09)
9. Content for a blog can be much more broad than words… it can also be photos, video, audio, etc! (5/18/09)