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	<title>Rachel Levy: Social Media &#38; Marketing &#187; #MSMtip</title>
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	<link>http://www.rachel-levy.com</link>
	<description>How I&#039;m using social networking tools like Twitter with my clients in and outside of Boston</description>
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		<title>Marketing and Social Media &#8220;Tip of the Week&#8221;</title>
		<link>http://www.rachel-levy.com/marketing-and-social-media-tip-of-the-week/</link>
		<comments>http://www.rachel-levy.com/marketing-and-social-media-tip-of-the-week/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 14:53:26 +0000</pubDate>
		<dc:creator>Rachel Levy</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[#MSMtip]]></category>

		<guid isPermaLink="false">http://www.rachel-levy.com/?p=1068</guid>
		<description><![CDATA[Every Monday morning I&#8217;ll be publishing a Marketing and Social Media &#8220;Tip of the Week&#8221; on Twitter and my Facebook public profile. I&#8217;ll use hashtag #msmtip on Twitter.  Here we go! Before asking should you use tools like Twitter and Facebook, you need to be clear on what your objectives are. (3/23/09) Email subject lines [...]]]></description>
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<p><span style="font-size: medium;"><strong>Every Monday morning I&#8217;ll be publishing a Marketing and Social Media &#8220;Tip of the Week&#8221; on <a title="Twitter @bostonmarketer" href="http://www.twitter.com/bostonmarketer" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.twitter.com/bostonmarketer?referer=');">Twitter</a> and my <a title="Facebook public profile" href="http://www.facebook.com/pages/Brookline-MA/Rachel-Levy-Consulting/70334168046?ref=ts" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.facebook.com/pages/Brookline-MA/Rachel-Levy-Consulting/70334168046?ref=ts&amp;referer=');">Facebook public profile</a>.</strong></span></p>
<p>I&#8217;ll use hashtag #msmtip on Twitter.  Here we go!</p>
<ol>
<li>Before asking should you use tools like Twitter and Facebook, you need to be clear on what your objectives are. (3/23/09)</li>
<li>Email subject lines are the most important factor in determining if the email is opened. (3/30/09)</li>
<li>Having a company blog helps SEO ranking and inbound marketing for your company. (4/6/09)</li>
<li>Driving traffic to your website is all about fresh, interesting content. (4/13/09)</li>
<li>Email marketing is permission based. Only put those on your contact list who give explicit. (4/20/09)</li>
<li>The most personal avatars (profile photos) are close up and with you smiling! (4/27/09)</li>
<li>Tag your customers in photos and notes to help something become viral on Facebook (5/4/09)</li>
<li>Be sure your online ads are well targeted (66% of Internet users will click if it&#8217;s well targeted) (5/11/09)</li>
<li>Content for a blog can be much more broad than words… it can also be photos, video, audio, etc! (5/18/09)</li>
</ol>
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