31 Jan 2010
I had coffee this week with a fellow marketing consultant like me, with one big difference: she’s an SMS (Social Media Skeptic). We spent much of the hour we were together talking about the merits (or lack thereof) of social media. Since I’ve already written a similar post about Twitter, Why You Shouldn’t Use Twitter, I thought I’d focus this time on blogging. So, here are some of the objections she had, along with my thoughts on the topic.
11 Jan 2010
Are you wondering why I’m writing a post about how to cross-post, when I JUST wrote one about how I’m not a fan of cross-posting? Well, for starters, some of these tactics are temporary, meaning you turn them on and off for each update, so it’s not just a flow of ALL of your updates. And, second, I thought it would be helpful to have all of this in one place to keep track of it! And third, to me, even some of the “permanent” cross-post tactics (such as Blog to LinkedIn) can be useful. So, if you do decide to cross-post after reading my post here’s how:
29 Dec 2009
Last week, I found out about a really cool new toolbar for websites called Wibiya. I asked them for a beta invite and they said it would be launching to the general public soon (I guess I wasn’t special enough!), and sure enough, I was notified about it today. So, what do I think? Well, considering I was inspired to write a blog post about it within 15 minutes of installing it, I’d say I like it! :-)
20 Dec 2009
Selecting your handle is an important step when starting out on Twitter. It’s not that you can’t change it whenever you want, it’s just that as people start to recognize you as your Twitter handle, your brand and your reputation, it becomes harder and harder to move away from that. There are a few handle options you have, so I thought I’d go over the pros and cons of each:
11 Dec 2009
When I mention Twitter, I usually end up sitting there listening to all the reasons people DON’T want to use Twitter. And, often times the person hasn’t really used Twitter much, or has just heard these reasons from other people! I figured I’d write them all down, so the Twitter-skeptics don’t have to think of the reasons anymore: Read the rest of this entry »
03 Dec 2009
Missed my Twitter 201 Webinar? You can purchase a copy of the video recording here for $15. This webinar will be more advanced information about Twitter, and will include the following:
21 Nov 2009
I’ve noticed a lot of people automatically cross-posting from one social media site to another lately. They have all their Twitter updates feed to Facebook, all their LinkedIn updates feed to Twitter, or all their Delicious tags updating Facebook. I’ll say right off the bat, that I find this frustrating (especially when it comes from savvy marketing people). Why? Because each of these audiences is different, and each tool is used differently. 
You wouldn’t take a Coke ad that was specifically written for a Golf magazine and put it in Vogue, would you? No, because the audiences of each magazine are different and the brand’s message may be slightly different for each audience.
19 Nov 2009
BEEN GETTING A LOT OF REQUESTS…. If you can’t make it but would like to, go ahead and register hereon EventBee, and I’ll send out a video recording after the Webinar!
Twitter is about connecting to people with similar interests, and can be used for business or personal reasons, including networking, learning information, getting business, finding a job, etc.
This webinar will be more advanced information about Twitter, and will include the following:
29 Oct 2009
Missed my Twitter 101 Webinar? You can purchase a copy of the video recording here for $20. This webinar is a great introduction to Twitter, and includes the following:
21 Oct 2009
I was sitting at Boloco at the Boston Common today, trying to get some work done but was disturbed by the music which was too loud for my taste. Out of curiosity, and for a bit of fun, I sent this tweet:
