On Wednesday and Thursday of this week, I attended the Inbound Marketing Summit conference put on by New Marketing Labs at the Gillette Stadium. Attending this conference was an interesting milestone for me, as it is where I really got my start in social media last year.  Day 1 of the conference last year I showed up without a computer and barely any knowledge of Twitter (I was registered but wasn’t using it, and didn’t “get it”) and much of social media.  Day 2, I showed up with my laptop, and started tweeting.  I haven’t stopped since, and have learned so much since that time about other forms ofIMS09 overview social media, and have put them into practice at work and through consulting projects.  A lot changed for me in that year.

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If you’re not familiar with BlendTec, they are a company who used videos to market a fairly unexciting product, in a brilliant way that turned into a viral sensation. They pick items that you would never ordinarily put in a blender, such as iPhones, golf balls, glow sticks, and show how powerful the BlendTec blender is, by the fact that it can crush up these items on their “Will It Blend?” show. The shows are hysterical, and have proven to be an amazing tool to market their product.

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uVizz, an innovative application for video sharing, could be the next big video sharing platform. It solves two problems for online advertisers. First, click through rates of advertising on social networks uVizzare notoriously low (0.8% on Facebook).  So, while they have a high reach, people very rarely click on them.  The reason for this, is most likely related to the second issue that uVizz solves — that the ads are not relevant to what the consumer is actually doing.  They can certainly be targeted based on content or demographic/geographic information, but the consumer is not necessarily open to seeing them at that time they appear.

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On Tuesday, I attended the Online Marketing Summit in Boston, which was 1 of 18 stops on their “Whistle Stop Tour”. I attended the same conference last year, at the beginning of my journey learning about online marketing, so it was interesting to see how much I have learned in just one year.  I definitely recommend checking out this conference if there is one in your city.

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There are so many Twitter applications, I can’t keep track! So, I decided to start this list as a comprehensive place to list all the Twitter programs. I plan to keep this updated as I find out about new applications. If you have any to add, please leave a comment below, and I’ll add them. Or, if you feel I have described the applications incorrectly, please let me know as well! (ones in bold italics in the chart have been added since the last update)

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Have you ever heard of charity:water?  How about Twestival? I hadn’t until a couple of months ago.  But, the formation of Twestival raised Twestival Slideshow$250 million dollars for charity:water, an organization bringing clean drinking water to people in developing nations.

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A bestselling author of thrillers contacted me today about working with him on social media to launch his book series. Exciting!  I thought I’d put together a few ideas before talking to him, recognizing the limitation that I don’t know too much about his current reader base.  Ari Herzog‘s advice to me was to stay high level, and I agree, but I would also like to have some specific ideas going into the meeting.  Here are a few ideas I have, and I would love to hear if you have any more! Read the rest of this entry »

A couple of months ago, I had a second round interview for a job I was really interested in.  In this economy, I am seeing that companies are hiring, there are just a lot of candidates applying for each open position. So, I started thinking about a way that I could stand out from the other candidates applying for this job.

Part of the job description had to do with internet marketing, so I decided it would be a great idea to make a video thank you note, which would be a great way to stand out from other candidates, to market myself, and to utilize an online technique to show my comfort level with using technology.

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I have an interview tomorrow with a restaurant group in Boston.  There was no job description posted online for the job, so I don’t know much about what they are looking for.  But, you better believe I’m going to bring up social media as a way to market their restaurants. (of course I would need to outline the objectives of using social media first!) Here are a few quick ideas I have:

Chef preparing meal Read the rest of this entry »