On Wednesday and Thursday of this week, I attended the Inbound Marketing Summit conference put on by New Marketing Labs at the Gillette Stadium. Attending this conference was an interesting milestone for me, as it is where I really got my start in social media last year.  Day 1 of the conference last year I showed up without a computer and barely any knowledge of Twitter (I was registered but wasn’t using it, and didn’t “get it”) and much of social media.  Day 2, I showed up with my laptop, and started tweeting.  I haven’t stopped since, and have learned so much since that time about other forms ofIMS09 overview social media, and have put them into practice at work and through consulting projects.  A lot changed for me in that year.

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uVizz, an innovative application for video sharing, could be the next big video sharing platform. It solves two problems for online advertisers. First, click through rates of advertising on social networks uVizzare notoriously low (0.8% on Facebook).  So, while they have a high reach, people very rarely click on them.  The reason for this, is most likely related to the second issue that uVizz solves — that the ads are not relevant to what the consumer is actually doing.  They can certainly be targeted based on content or demographic/geographic information, but the consumer is not necessarily open to seeing them at that time they appear.

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On Tuesday, I attended the Online Marketing Summit in Boston, which was 1 of 18 stops on their “Whistle Stop Tour”. I attended the same conference last year, at the beginning of my journey learning about online marketing, so it was interesting to see how much I have learned in just one year.  I definitely recommend checking out this conference if there is one in your city.

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