I’m pleased to announce, that in addition to my Marketing and Social Media consulting business, I have now launched a new venture called WebinarListings.  Through hosting a few of my own Webinars (online seminars), I noticed that there was no central website for hosts to promote their webinars, or for people to find out about them.  So, I created one!  Today is the beta launch of my site, and it will eventually be FULL of a variety of Webinars for all interest areas (business, health, technology, etc), in any part of the world. Right now it happens to be focused on marketing, social media, technology because that is where my connections are, but that will soon change. Webinars are a great way to learn new things right from your computer AND are free most of the time.WebinarListings

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Last week, I found out about a really cool new toolbar for websites called Wibiya. I asked them for a beta invite and they said it would be launching to the general public soon (I guess I wasn’t special enough!), and sure enough, I was notified about it today.  So, what do I think?  Well, considering I was inspired to write a blog post about it within 15 minutes of installing it, I’d say I like it! :-)

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On Wednesday and Thursday of this week, I attended the Inbound Marketing Summit conference put on by New Marketing Labs at the Gillette Stadium. Attending this conference was an interesting milestone for me, as it is where I really got my start in social media last year.  Day 1 of the conference last year I showed up without a computer and barely any knowledge of Twitter (I was registered but wasn’t using it, and didn’t “get it”) and much of social media.  Day 2, I showed up with my laptop, and started tweeting.  I haven’t stopped since, and have learned so much since that time about other forms ofIMS09 overview social media, and have put them into practice at work and through consulting projects.  A lot changed for me in that year.

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I am pleased to report that I have accepted a new full time job! I will be the Director of Marketing and Social Media at Second Time Around, which is a consignment retailer with 19 stores in 8 eastern states (MA, NH, RI, ME, CT, VT, DC, NY).  Second Time Around (STA) recently got venture capital funding from Generation Equity Investors, so is slated for more growth in the coming years.  I got my offer on July 16th, which oddly enough is the one year anniversary of me being out of a full-time job.  What an odd coincidence!

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Note: This is a version of a post I made on the Wall Street Journal online blog on June 17, 2009.

A few months, I was asked a question by a potential employer that I couldn’t answer “What do you think of what we are doing in social media?” I couldn’t answer it not because I didn’t know what he meant, but rather, that I hadn’t actually looked it up. Although social media is the area of marketing I am Rachel Levymost interested in, I was still stuck in my old ways of researching a company… by looking at their website.

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I am honored to have received an invitation from BzzAgent’s Founder/CEO Dave Balter to review the private beta for the new product they are launching, called BzzScapes. I was invited with eleven other people, and am truly excited by this site, so wanted to talk a bit about it.

First… what is BzzAgent?  It’s a word of mouth marketing company.  The way it works, is that people sign up to be an “agent” for a particular brand’s campaign, they receive materials in the mail, and then report on their experiences.  For example, a few months back, I was an agent for the Boston Market campaign BzzScapes(completely unrelated to my Twitter name of @BostonMarketer!).  I received a package in the mail that educated me about Boston Market and gave me coupons to use. I was supposed to use the coupons and buy the product, and then report my experiences with the brand and with telling other people about the brand.  This model is incredibly successful at spreading the word about products and services.

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Note: The original post with comments is now ineditable, so has been recreated here. Please see the old post if you’re interested in the comments!

There are so many Twitter applications, I can’t keep track! So, I decided to start this list as a comprehensive place to list all the Twitter programs. I plan to keep this updated as I find out about new applications. If you have any to add, please leave a comment below, and I’ll add them. Or, if you feel I have described the applications incorrectly, please let me know as well! (ones in bold italics in the chart have been added since the last update)

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When you spend the time to write a blog post, you obviously want to find people who will be interested in reading it. I have a list I go through every time I write a new blog post to syndicate the content. Here’s what I do:Ping-o-matic

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A bestselling author of thrillers contacted me today about working with him on social media to launch his book series. Exciting!  I thought I’d put together a few ideas before talking to him, recognizing the limitation that I don’t know too much about his current reader base.  Ari Herzog‘s advice to me was to stay high level, and I agree, but I would also like to have some specific ideas going into the meeting.  Here are a few ideas I have, and I would love to hear if you have any more! Read the rest of this entry »

Most people know that the best way to find a job is through networking. You can go to networking meetings, tap into your own personal network, or ask friends who they know.  With the Internet buzzing with social media, there are similarly many ways to use social media in order to network, and eventually find a job.  According to an article in DMNews, Jeremiah Owyang from Forrester Research agrees that social networks allow all parties involved to better search for and reach their target: “Instead of having a broad, over-arching resume, these tools let people connect over detailed experiences…”

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