I walked into Stop & Shop (S&S) today, and a nice lady stopped and asked me if I wanted to use the handheld scanner. I was so excited, as I had heard about these, but have never seen them in action.  Overall, I was not impressed, but obviously have a lot of thoughts on the topic.

Stop & Shop

Stop & Shop

Here’s how it works… You scan your S&S card, and grab a scanner at the entrance the store.  You put paper or plastic bags in your cart, and go do your shopping.  As you take an item from the shelf, you scan it and put it in the bag.  At the end of your shopping trip, you go to the self-check-out, scan your S&S card again, and pay with your credit card.

Handheld Scanner

Handheld Scanner

Pros:

  • Instead of remembering to bring the long strip of coupons from your prior shopping trip, the scanner gives you savings right on the spot based on what you bought last time!  So, I buy Wyman’s frozen blueberries all the time, and as soon as I started up the scanner, it told me that I can save 50 cents on them today.
  • Very cool to see the prices of items as you’re putting them in your basket.  You can verify that the price on the shelf is what you’re actually paying for it.
  • You don’t have to take your groceries out of the cart, only to put them back in bags at the end
  • Not sure if this is a pro or a con… I’m quite sure that in error, I probably bagged an item out of habit without paying for it (sorry S&S!).  They have a random audit process, but that would just catch that particular trip’s items, and it could really have been an honest mistake, not shoplifting.  I’m wondering how they determine which it is.

Cons:

  • The scanner is a pain, and doesn’t read the bar codes very well
  • Overall, I think it took me more time to shop
  • Fruit and everything else that needs weighing is difficult, as you have to find a scale, enter the PLU number, and wait for a sticker to print, and then scan it
  • It breaks your normal shopping flow of “grab an item and put it in your cart”… you have to “grab an item, pick up the scanner, scan it, and put it in your cart”.  Each individual item takes longer
  • You still have to go through the check out process to pay at the end
  • It makes annoying noises as you go around the store (I think it’s reminding you of the coupons)
  • You have to bag the items yourself, which is even more difficult when you’re doing it as you get each item, not all at the end.  Normally when you shop, the bagger can look at your items and put hard items on the bottom and soft items on the top.  But, with the scanner, you’re bagging as you go along, so you just put things in when you get them.

Stop & Shop card

Stop & Shop card

My ideas for the future:

  • Allow customers to have their credit card on file so you don’t have to go through the payment process at the end
  • Allow you to upload your shopping list online, so the scanner will remind you what you still need to purchase
  • Enable GPS on the scanner so coupons can be offered as you are near the items (I’ve heard of this technology being available, but it’s not available at S&S)

So, as I said, overall, I would not use this scanner again.  It was just more work than it was worth.

Have you used a handheld scanner before?  What did you think?

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  • rich
    I used the scanner at stop n shop at carl place NY last sunday and when I checked out at the automated register ,an error message said call an attendant.there was no attendant around .I went to a second register with the sanner in attempt to check out and the 3rd one .same error message and then finally an attendant showed up .and took my scanner out of my hand and walked away.she did not say anything.we waited and went to the coutesy counter where I found the women and asked what was going on.she said I was being audited and she said rudely that she already told me to standby.That was alie.we waited ten min and I told the girl to keep the groceries.I complained to cust service and they had the store manager call me .I told him thatsomething needed to be done and if not the manager in charge should be disaplined for having his employee talk that way to a customer and keep them waiting.he accused me of threating his job and hung up .I then called customer service and asked to complain about the manager .this scanner is just not worth it .I recieved a call from the district manager who left his name but refused too leave his phone number .the next day he called and again he left another message .this time he had to leave his cell # since he was not getting thru.I called him back and he did appoligize for his managers actions and pleaded not to call again . when you call customer service and complain he gets the hit about his store and it does not look good for him.I told him I was thinking of calling and complaining because yesterday he did not leave his cell number. he said he was afraid because he thought I could be an irrate cust and that was why .any way he will compensate for my time spent and write a letter of appology.all this was because of the hand held scanner.
  • Lori
    I use the S & S scanner and I really like it. The first time or two it was definitely slower for me, as I got the hang of scanning and bagging as I went through the store. But by the 3rd visit I was accustomed to it and could quickly scan and bag while moving through the store. The two biggest benefits to me are:

    1. it saves me time. When I am done shopping I can go through any checkout line (even express or self-checkout) no matter how much I have in my cart. since I am shopping for a family of 5, I it is rare I would get to go through the express checkout normally.

    2. it saves me money. I can quickly price check items that don't have a shelf tag. Also on two visits I have seen on the scanner that items I was buying rang up at the wrong price. Stop & shop's policy is that if the price rings up incorrectly, you get one of the item free. I would not have caught these mistakes if I was going through the regular checkout process, so in my first 2 months of using the scanner, it has so far saved me $8 just because of catching these two errors.
  • Mike
    Well, I work at a supermarket, one of the bigger chains, and the people are so dumb they can't even use the price-checker correctly. So I doubt they'd be able to use this thing. If I told my manager about this he'd just laugh and say "imagine how much money we'd lose with merchandise going right out the door unpaid for."
  • I debated whether to accept this comment, as I didn't think it was very nice. I agree that people may have trouble with the price checker, but it doesn't mean they're dumb. But, I do think you raise a good point, as I felt as well.. it's difficult to use, and I was definitely not used to it.

    On the note of merchandise going out the door... they do have a safeguard against that, which is random checks. They probably do lose some merchandise, but it probably saves them more on labor.
  • Philippe Winthrop
    Rachel, I actually wrote about this technology a while back:


    http://www.enterprisemobilitymatters.com/enterp...

    Would love your reaction to it.

    Thanks!

    Philippe
  • If it actually keeps you on the sales floor longer that is part of the reason retailers are pushing this technology... Each extra minute in a store is between and extra dollar or two of sales. The more time you are being exposed to sale tags and products, the more you will buy.

    Consumers want speed and ease or at least the perception of it. Eliminating or reducing checkout times for quick trips may enable the store to gain an extra visit a week from some of their customers. Extra visits equals more sold merchandise.

    After a long day at work people want a nice meal. It is easy to just pick up something at a restaurant, but people want to eat healthier and supermarkets are well positioned to leverage this customer attitude.

    The problem with supermarkets is they are not always fast in the evening when time is most valuable for busy people. Having a personal scanner system enables the store to to reduce the impact of constraints that lead to a long wait at checkout.

    It will be interesting to see industry reports on how personal scanning impacts the supermarket industry. There should be some early reports available already. There has to be quantifiable return on investment or this technology will remain a niche.

    <abbr>David Damore’s last blog post..COMPETING ONLINE MUSIC SERVICES: ITUNES VS. RHAPSODY</abbr>
  • Ari - Thanks for your comment!

    Liz - Wow, you really have put a lot of thought into this, thanks! I will definitely look into the cloth sacks. My store didn't have the holder on the cart, so that WAS part of the problem...
  • LizPW
    I actually love the scanner system and have been using it for some time. It took a few tries to really get a flow with it, but now I wouldnt trade it for the old way.

    At my S&S, they have special carts that have a holder for the scanner (and of course a holder for your dunkin donuts coffee on the other side). Using this holder for the scanner is crucial to my shopping comfort.

    I also use my own cloth sacks for groceries. I keep one that I fill in the child seat and keep the rest in the cart, as I fill the sack, I trade it for an empty one. I prefer this because I can bag the groceries how I want, all fresh fruits and veg in one bag, heavier stuff on the bottom. The only one to blame for squashed tomatoes is myself. I MUCH prefer the bag as I go concept. When I first started I tried using the store bags and it just didnt work well, cloth bags were another key move for my enjoyment of this system.

    I dont have a problem with the scanner itself, it seems to scan fine for me. Sometimes I scan straight from its holder, sometimes I lift it, depends on the product.

    And what about having to stop and pay at the end? Well all I do at the end is scan my scanner, scan my card, pay and go. I've already bagged so I'm done. I save ALOT of time at checkout.

    For me, shopping for a family, this scanner process has saved me alot of time, and sometimes money because of the extra savings feature.

    As for your ideas for the future? I dont want my creditcard on file. I've already had my bank account emptied by hackers once in that kind of situation, so I am much more careful about keeping the number on file anywhere. Though the shopping list and the GPS function would be a nice added bonus.

    Overall, I love this system, it lets me have control over my purchasing (subtotals, view cart at a glance, remove from cart options) and saves me time and money. Plus I know what bag each item is in, which helps when you are trying to hide a treat from a two year old!
  • If you wouldn't use the scanner, who would? It sounds too cumbersome for me!

    Neat writeup.

    <abbr>Ari Herzog’s last blog post..Guest Interview with Dave Ruller: How Blogging Facilitates Civic Engagement</abbr>
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